Search engine optimisation
Search engine optimisation is all about making your website easy for search engines like Google, Yahoo! and Bing to read, and so improving your site findability.
Stick at it! Let’s be clear, organic SEO isn’t a quick fix; it’s an ongoing process. It involves tweaking, amending, monitoring and refining your website code and content to achieve optimum results. It’s a bit like fine-tuning an engine: you can’t see the difference from the outside, but you can certainly feel the benefits.
The perfect combination When you optimise your website, you’re aiming to increase its findability and, ultimately, to maximise your return on investment by gaining more online business. However, once you manage to drive your target audience to your website, you need to make sure they find what they are looking for easily and, most importantly, encourage them to visit again and again…
It’s a fine and delicate art but we’ll help you put the right strategies in place, track where your traffic is coming from and analyse user behaviour on the site to get you results – and as many potential clients as possible.
How we do it… SEO is a minefield of jargon and technical terms, so first of all, we’ll explain what we’re doing in plain English. You’ve got to be clear what you’re paying for, right?
We’ll structure your site in a way that makes it easy for search engine spiders to crawl and understand the information they find there. We’ll tinker with your website’s code: positioning the header tags, adding individual meta information and microformats, checking your keyword density, creating a sitemap and robots.txt and making sure that you have effective outbound and inbound links.
We’ll also explain all about natural and paid search, and suggest a marketing strategy for your site. Then we’ll measure the success of that strategy, amending it if and when necessary until we achieve the best possible results for your business.