Content management system
A content management system, or CMS to its friends, is a set of intuitive authoring tools that allows you to edit your own website with little or no knowledge of markup languages, helping you to keep the site fresh and up-to-date.
Total control A frequently updated site is good PR for you and your business: it lets your audience know that you’re still there and still active. It also lets you have your say on current issues of relevance to your industry, promote upcoming events and broadcast RSS feed or news of your latest products and activities. And dynamic content is more attractive to search engines, too.
100% flexibility A content management system also means that with a little bit of DIY, you’ll be able to maintain the content of your website in-house, so you’ll save both time and money.
Most CMS software includes WYSIWYG authoring tools allowing non-technical individuals to upload, create and edit content with ease.
How we do it… First, we’ll establish how much flexibility you want or need – there’s no point in making things over-complicated. Together, we’ll work out what you require in terms of content editing frequency, online document control, web template management…
We’ll help you to identify the areas where dynamic content could attract more visitors to your site and suggest ways of improving your website findability by making your content engaging and easy for search engines to read. Remember: search engines are your sales people who generate potential online business leads.
Then, we’ll find the CMS that does exactly what you want it to do – or custom-build one if necessary – and we’ll make it as intuitive and user-friendly as possible. We’ll even hold your hand while you learn to use it. See? Couldn’t be easier!