Branding & identity design
Your branding is your visual identity. It’s comprised of your name, logo, colour scheme and slogan, and it tells your customers who you are and what you’re about.
Brand it! Good branding creates an impression of efficiency and professionalism; bad branding does…well, exactly the opposite. Even if your start-up business is run from your spare room, your professionalism and customer service may be second to none – and your branding should reflect that.
Brand recognition is also vitally important. Your visual identity should be uniform, whether it’s applied to your website, your letterhead or your business card: it should be instantly recognisable to your customers, becoming synonymous with the persona of your company.
Reach for the stars Consistency and individuality will make your brand memorable and credible. Ultimately, your branding should be helping you to reach your full business potential… and if it isn’t, maybe it’s time for a re-think.
How we do it…Firstly, we’ll make sure we’ve really got a feel for you and your business. We’ll discuss the image that you’re trying to project and the audience you’re trying to reach.
Next, we’ll review any existing branding guidelines that you may have, and identify what needs to stay and what’s ripe for a re-vamp.
Finally, we’ll set about creating a brand that conveys your personality, helps you to stand out and gets your business recognised – without breaking the bank. We’ll also provide you with a set of well-defined branding guidelines that you can follow to ensure all your future promo is consistent and professional.